Tuesday, January 19, 2010

Cake in Breakfast's Clothing

If Jon and Kate buried the hatchet and renewed their vows and Tiger Woods called on me for advice to help with his current branding woes, I'd suggest he research the ultimate marketing success story: the breakfast muffin. Society's acceptance of the muffin is nothing short of miraculous, if not downright bizarre. Essentially cake, the arbitrary label of muffin transformed a mix of sugar and butter into an acceptable alternative to oatmeal.

Unless you've been hijacked by a kindergartner, it'd be social suicide to cruise into Starbucks and ask for a cup o' joe and chocolate chip ice cream. Contrastly, pair your grande with a double chocolate chip muffin, and $7 later you're armed with morning props ripe for the office break room. If the moniker switcheroo worked for cake, why not pulled pork? Show me a marketing team who can put pulled pork on the menu at Panera Bread, and I'll show you the mindset who can lead Tiger out of the woods.

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